Dementia Carers Count launch ‘We See You’
Dementia Carers Count (DCC) has launched ‘We See You’, a campaign aimed at making dementia carers more visible in society.
‘We See You’ is DCC’s first big advertising campaign, and is being supported by JCDecaux Community Channel, who provide digital out-of-home advertising across the UK in shopping centres, transport hubs, roadside digital poster sites and more. The assets were designed by creative agency Intro, who worked with dementia carers during the creation process.
The campaign features dementia carers in their own homes, and alongside the adverts dementia carers’ stories and details of the help that they have received from Dementia Carers Count are also being shared.
Find out more about the campaign, including Lesley’s experiences of being a carer for her mum, here: https://dementiacarers.org.uk/news/we-see-you-campaign/