Music for Dementia launch ‘Give the music back’ campaign and a Yoto kit giveaway
Music for Dementia has launched their ‘Give the music back’ Christmas campaign with an advert depicting a grandmother whose granddaughter uses a children’s Yoto player to connect with her through music. With a card inserted into the Yoto player it instantly tunes into m4dRADIO, Music for Dementia’s station offering ad-free music tailored to people living with dementia.
Music for Dementia say:
“We wanted our video to reflect the style of the classic John Lewis ad, but with a twist: To raise awareness around the power of music for people living with dementia. We produced the film in just 10 days on a shoestring budget, using props, locations and even cast members from within the Music for Dementia family. A true collaborative effort.”
You can view the advert here: https://www.youtube.com/watch?v=0wjyh33eWxI
To offer more families the chance to connect using a Yoto player, Music for Dementia are offering 500 Yoto kits for free to anyone who has a Yoto or would like to buy one (UK only). Each kit includes a discount code which can be used to purchase a Yoto at: https://uk.yotoplay.com/
You can register for a Yoto pack here:
https://www.musicfordementia.org.uk/yoto (while stocks last).