TV and radio campaign

A campaign to raise money and highlight the impact of dementia has been launched by Alzheimer’s Society, including emotional TV and radio adverts showing what it can be like living with the condition.

The ads, which  feature stories of couples affected by dementia, are narrated by actor Colin Firth.

“Couples from across the UK have opened their hearts about the devastating impact the condition has had on their relationship,” Alzheimer’s Society said.

In addition, photos of couples taken by Mary McCartney, Sir Paul’s daughter, are appearing on advertising billboards.

See the TV ad HERE