50 challenges in 500 days: How do you raise more than £11,000 for Alzheimer’s research? If you’re Shelle Luscombe, who has just turned 50 herself and lives in south-west London, you get friends, family and strangers to set you 50 challenges which you have to complete in 500 days in exchange for a donation. Among the challenges were steering a barge up the Thames while broadcasting a live radio show and recording and releasing an album of original music. Not to mention learning to play “Wild Thing” by the Troggs on the guitar! Shelle, whose parents both died recently with dementia, said the challenges provided a “welcome distraction and focus for my grief”.