Age UK launch ‘Act Now, Age Better’ campaign
Age UK has launched ‘Act Now, Age Better’, a campaign that they hope will start a national conversation about how people can become more physically active in their 50s and 60s to help ensure a healthier and more independent later life.
The campaign is inspired by new research from Age UK that shows:
- Three quarters (74%) of adults aged between 50–65 (equivalent to 10 million) worry about staying healthy as they age.
- Two thirds (65%) or 9.2 million worry about losing their independence as they age.
- 6.6 million (47%) said they felt that they don’t do enough or don’t do any physical activity.
Paul Farmer, CEO at Age UK, says:
“Age UK’s first major campaign aimed at people aged between 50 and 65 is driven by a major concern for the country’s physical and mental wellbeing as we age. Yet evidence shows that being more physically active, in whatever way works for us, and within our own capabilities, is great for our physical and mental health. Even a small amount of movement can make a big difference. Making regular physical activity a key part of our routine is one of the best ways to stay well and therefore sustain our health, wellbeing and independence in later life.”
Find out more about Act Now, Age Better and access the resources associated with this campaign here: https://www.ageuk.org.uk/discover/2025/april/act-now/