Alzheimer’s Research UK partner with Boots Hearingcare
Alzheimer’s Research UK (ARUK) has partnered with Boots Hearingcare.
The partnership, which is part of the ARUK Think Brain Health campaign, is aiming to highlight the link between hearing loss and dementia. ARUK say that only 3% of UK adults can name hearing loss as a risk factor for dementia, and they are calling on everyone to consider hearing tests as one of their regular health checks, alongside eye tests and blood pressure checks.
Samantha Benham-Hermetz, Executive Director at Alzheimer’s Research UK, says:
“Evidence shows that looking after hearing through regular hearing tests and using hearing devices when recommended, could help reduce the number of dementia cases. Despite this, awareness of the link between hearing loss and dementia remains low. That’s why Alzheimer’s Research UK is delighted to join forces with Boots Hearingcare to change this and transform public awareness.”
Karen Shepherd, Director of Hearing Health Care Development at Boots Hearingcare, says:
“The importance of hearing health is often overlooked with people simply turning up the TV or radio louder, yet it plays a vital role in our overall wellbeing, including brain health. At Boots Hearingcare, we regularly see people delay seeking support for years without realising the wider impact. If hearing loss isn’t treated, it can make it harder to connect with others, talk comfortably, and stay involved in daily life. Over time, this can lead to feeling more isolated and may contribute to a decline in thinking and memory skills.
If you’ve noticed changes in your own or a loved one’s hearing, booking a free hearing test is a simple first step.”
Find out more about Think Brain Health here: https://www.alzheimersresearchuk.org/brain-health/think-brain-health/
Find out more about Boots Hearingcare here: https://www.bootshearingcare.com