Alzheimer’s Society launch ‘A personal appeal – Mark’s story’
The Alzheimer’s Society has followed up its 2025 advert – ‘A personal appeal’ (that we reported on here: https://journalofdementiacare.co.uk/alzheimers-society-launch-a-personal-appeal) with a new advert entitled ‘A personal appeal – Mark’s story’.
The 2025 advert showed Rachel, a lady living with dementia, making a direct appeal for help. The 2026 advert centres on Rachel’s husband, Mark, and his experiences as a carer.
You can view the advert here: https://youtu.be/G1JxcHRJsuw?si=sEarn3E332YICxc0
The advert is also being shown across TV, on demand TV, radio, podcasts and social media.