Less than half (49%) of people responding to an Alzheimer’s Research UK (ARUK) survey were able to name memory loss as an effect of dementia. Nearly a quarter (22%) said they did not know how dementia affects people. These findings emerged from a survey of 2162 people, which ARUK commissioned to support a new campaign film called “Change the Ending” launched in September on World Alzheimer’s Day. Oscar winner Olivia Colman voices the film animation, which emphasises the importance of finding a cure. Colman said she was proud to support the campaign – “it lays bare the realities of dementia in such a powerful and thought-provoking way,” she said.
