Report on representations of ageing in the media published 

ByJDCteam

The Sciences of Ageing and the Culture of Youth (SAACY) research programme, funded by a UK Research and Innovation Future Leaders Fellowship, has hosted a policy lab which has now published a report entitled ‘Shifting representations of ageing in advertising, the media, and the creative industries’. 

The SAACY programme looks at perceptions of ageing in different contexts and how these affect people’s experiences of ageing, with tackling cultural pessimism about growing older being a key aim of this research. 

The SAACY policy lab, jointly hosted with the Policy Institute at King’s College London, focused on advertising, the media, and the creative industries, and this report summarises the key findings from those discussions which includes coverage about perceptions of dementia. 

You can read the report here: https://www.kcl.ac.uk/policy-institute/assets/shifting-representations-of-ageing-in-advertising-the-media-and-the-creative-industries.pdf 

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