ASA ruling on Alzheimer’s Society’s ‘The Long Goodbye’
The Advertising Standards Agency (ASA) has given a ‘not upheld’ ruling on the Alzheimer’s Society’s advert ‘The Long Goodbye’. The ASA received 235 complaints that the advert was excessively distressing, offensive and irresponsible. In response, the ruling says: “Alzheimer’s Society said that they were conscious from the outset that a campaign about the realities of dementia…