New chief executive at Belong

Specialist dementia care provider Belong has appointed Martin Rix as its new chief executive. Rix will lead the next phase of the care village operator’s expansion as it prepares to open three new villages over the next three years.

Previously chief operating officer at Norfolk-based Norse Care, Rix was responsible for services in 36 care homes and housing with care schemes, particularly focusing on dementia care.

Chair of the Belong Board, Nicola Brooks, said: “We are delighted to welcome Martin to Belong’s executive team. His appointment as chief executive followed a rigorous recruitment process and we have every confidence that, in Martin, we have found someone with the leadership skills and integrity to take the organisation forward into a new era of growth as we emerge from the pandemic.”

Rix added: “Belong villages are a leading light within the sector, making a significant contribution to driving standards and creating opportunities, particularly for people with dementia’’.