Age UK has launched a new campaign and 5-year strategy entitled: ‘Let’s change how we age’.
Let’s change how we age focuses on the need for a national conversation about age and is structured around three key areas:
- Working shoulder to shoulder with older people to transform public attitudes
- Tackling poverty and inequality
- Ensuring older people’s health and social care needs are recognised and fully met
Find out more about Let’s change how we age, including viewing the campaign film, here: https://www.ageuk.org.uk/get-involved/letschange/
The evidence behind Age UK’s new strategy is here: https://www.ageuk.org.uk/discover/2024/october/why-we-need-to-change-how-we-age/